04 · Measure & compound
SEO & Analytics
The measurement layer. Without it, every other decision is a guess that sounds confident.
The situation
Nobody can answer where the customers actually came from.
Analytics is either missing or installed and never opened. The business ranks for its own name and little else, because the site never uses the words buyers actually type.
When an agency does report, it reports keyword positions and traffic — numbers that move without anything happening. The question was never whether traffic went up. It was whether it produced work.
What changes
Visibility for searches that produce business, reported so you can act.
Technical health fixed, content aimed at real commercial intent, and tracking configured so a monthly report can say which channel produced which enquiry — in five minutes of reading, in plain language.
What you get
- Technical SEO audit and fixes
- Local and profile presence
- Intent-led keyword and content strategy
- Structured data
- Conversion tracking and attribution
- Monthly reporting in plain language
Who this fits
- You cannot say where your customers came from
- You rank for your business name and little else
- A previous agency reported rankings but never enquiries
- Buyers search in language your site never uses
Where AI comes in
Not used here.
This work is judgment, measurement and writing. There is no part of it we would hand to a model and no reason to claim otherwise.
Engagement
How this is usually structured.
Audit and setup, then a monthly retainer
Core. Monthly reporting is what keeps everything else visible.
Pricing is set per engagement and adapts to your market. We quote after the first conversation, once the scope is actually known.
Next in the sequence
Web Design & Development
Start here
Need seo & analytics?
Tell us what is happening now and where it stops working. The first conversation is a working session — we will tell you where the gap is whether or not you hire us.
A short note is enough to start. We reply within one business day, and the first conversation is a working session, not a pitch.