02 · Capture the interest
Lead Generation
This is the layer between a visitor and a contactable person. Most businesses have some of it by accident and none of it on purpose.
The situation
Enquiries arrive in four places and belong to none of them.
A message on social, a form to an inbox, a phone call nobody logged, a reply on an old thread. There is no single list, so there is no way to say how many enquiries came in last month — let alone how many were answered.
Because nothing is qualified, every enquiry costs the same attention regardless of fit. Time goes to conversations that were never going to close, while a well-matched enquiry waits its turn.
What changes
Every enquiry in one place, tagged and prioritized.
One list. Each entry carries where it came from and enough context to decide what to do with it. Nothing arrives somewhere nobody is watching, and nothing is impossible to count.
What you get
- Offer and funnel design
- Conversion-focused landing pages
- Progressive qualification forms
- Booking or calendar integration
- Source attribution and routing rules
- One pipeline every enquiry lands in
Who this fits
- Enquiries arrive across several channels at once
- Nobody can say how many enquiries came in last month
- Good-fit and poor-fit enquiries get the same attention
- Traffic exists but rarely becomes a conversation
Where AI comes in
Used where it earns its place.
AI assists qualification — reading an enquiry and proposing priority and routing. A person still decides. It does not reply on your behalf without review.
Engagement
How this is usually structured.
Build fee per funnel, with an optional optimization retainer
Ongoing testing, new offers and monthly conversion reporting
Pricing is set per engagement and adapts to your market. We quote after the first conversation, once the scope is actually known.
Next in the sequence
Business Automation
Start here
Need lead generation?
Tell us what is happening now and where it stops working. The first conversation is a working session — we will tell you where the gap is whether or not you hire us.
A short note is enough to start. We reply within one business day, and the first conversation is a working session, not a pitch.